Comic Con is poised to pounce all over downtown San Diego, and with it the epic search for the next big thing. There are the “highly anticipated” panels on “Tron” and something called “Megamind.” There are also panels on films about to be released, such as “Salt.” Do we really need a panel on a film that will be in theaters in a couple weeks? I think not.
But the real attention is paid to those properties that aren’t in theaters, or even in production. Comic Con is the place to feel the pulse of the fan-boy (and girl) community. Publishers, game producers, and filmmakers all wrangle for the next big thing. It’s hard to imagine what that thing will be, because there is just so much stuff out there.
A year ago I was on a WGA committee that put on an event for writers interested in turning their scripts into comic books. It was the hot thing at the time, taking those stories we all have, but that have little chance of selling to penny-pinching studios, and turning them into popular comics (that the studios will eventually buy and develop). How quaint that all sounds just a year later.
Anyone in the comic trade knows it’s about as easy getting a publisher to pick up your untested property as it is getting a studio to buy it. And let’s say your books is picked up and published and let’s go further and say it sells a few thousand. Big deal. Studios have their pick of comic properties that sell ten times that number.
Self-publishing is no great answer either. You’re stuck footing the bill for printing, and you’re stuck with the crazy job of trying to market the books. Anyone in any business at all will tell you marketing is a crazy expensive undertaking, even with the power of the internet and Google ad-words.
There is such a monumental clutter of material in the pop-culture ether today that it’s difficult to imagine anything carrying enough creative oomph to pierce through the clutter and grab a large chunk of humanity by the throat. I have half a dozen great, killer ideas, but each would take a few million in marketing dollars to reach a critical mass of fans.

So what is a writer to do in this strange world, where production is easier than ever, but finding an audience near impossible? The answer may be seen in a web-comic call “Axe Cop” (axecop.com). I know, you don’t spell ax with an “e” but check out the page anyway. The effort has a few things going for it.
1) The Gimmick: “Axe Cop” is created by the Nicolle brothers. Ethan is the artist/editor, age 29. Malachai is the creator/writer…and here’s the kicker…he’s 5. That’s right, he’s a real kid.
2) The World: Together, the brothers have created a dynamic world that could only spring from the unbridled mind of a child. This is a skewed riff on the world of superheroes where powers are absurd, villains appear and are defeated in a matter of frames, and characters change and transform in an instant. There are no rules to this world. Stuff happens for no reason at all and that’s the charm.
3) The Easy of Use: Each “Axe Cop” episode is about two pages worth of panels, presented in one long broad sheet. It’s a throw back to the newspaper comics of a century ago where panels would sprawl out over one huge sheet of newsprint. This format is perfect for “Axe Cops” freewheeling story arcs. What most books would take two issues to convey, “Axe Cop” does in two pages. And Ethan Nicolle is a fine artist.
This combination of quickly told stories (ridiculously so) in bite sized chunks, is perfect for today’s media-grazing audience. It’s to my mind the most accessible web comic around. The brothers have experimented with animated webisodes, been fielding inquiries about an animated series, and recently announced that Dark Horse will publish print versions of new “Axe Cop” stories.
This all from a property that was created…here’s the other kicker….last December. So appreciate the timing here: the property is created in December 2009, put on the internet a couple months later, and by June the phone is ringing…a lot. Within a year hard-copy books will be on shelves.
It’s quite a ride, and the freakishness of it all cannot be overstated. Who knows what the future will bring. The grabby, stream-of-child’s-thought appeal of the web comics may not translate to longer form stories. “Axe Cop” has a lot of surface level energy, but so far little heart or subtext. Maybe that is also the world we live in where such energetic properties will explode on the scene only to be replaced by another explosion a few months later. You can bet a lot of people in San Diego will be looking for the next “Axe Cop.”